Uganda DVB-T2: Uganda pay-TVs jockey for the digital switch

Uganda DVB-T2 KAMPALA, Uganda - Tsis ntev los no Suav them TV tuam txhab,  StarTimes, qhia dab tsi yog arguably tus pheej yig tshaj decoder thiab subscription bouquet ntawm lub khw. Dubbed 'Lumbasa', StarTimes is aiming to latch onto the digital migration campaign culminating in the analog transmission switch-off date of June 30th, 2015. While the campaign has a sensitization element to have people prepare for the switch-off, lub tuam txhab tseem xav ntxias cov neeg saib TV mus rau lawv lub network nrog tus nqi pheej yig ntawm cov khoom siv thiab cov kev pabcuam. StarTimes introduced a new HD decoder of DVB-T2 technology called StarTimes Light at a cost of Ush8000 with an initial subscription of Ush41,500 from which you can choose your favorite bouquet for your monthly subscription. Lawv kuj tau qhia ib lub pob paj tshiab hu ua Nova uas ua rau lawv cov neeg siv khoom them Ush200 ib hnub thiab Ush6000 ib hlis.. Nws los nrog kaum lub zos hauv zos thiab xya lwm qhov txawv teb chaws.

On paper, anyone with a television set at home can afford this price. Piv txwv li nrog koj tus tshiab StarTimes Light decoder thiab koj qhov Ush41,500 thawj qhov kev tso npe, Thaum koj xaiv Nova ua koj lub paj koj tau txais xya lub hlis ntawm kev tso npe, 2.5 months for the Basic bouquet, 5 weeks for the Classic bouquet, thiab 25 days for a Unique bouquet. Kom txhawb lawv cov lus, lawv tau mus rau ntu ntu ntawm kev ua lag luam thiab ncav cuag cov neeg caij tsheb boda-boda los ntawm kev koom tes nrog Kampala Metropolitan Boda-Boda Association (KAMBA) los txhawb kev tsiv teb tsaws chaw digital. Lawv hais tias lawv yuav mus rau lwm tus neeg qis dua hauv kev lag luam sib txawv thiab teeb tsa kom ntxias lawv tsiv teb tsaws chaw.

Migration from analog to digital terrestrial broadcasting was agreed to under the United Nations (THIAB) lub kaus nrog lub sijhawm kawg ntawm lub Rau Hli 2015. Aldrine Nsubuga tus thawj coj ua lag luam ntawm StarTimes tau hais tias kev tsiv teb tsaws chaw tau tshwm sim thoob plaws ntiaj teb nrog cov teb chaws tuaj dhau los nrog cov txheej txheem.. "Txhua lub tebchaws lossis nws cov neeg uas yuav tsis tau tsiv mus rau digital tom qab 2015 yuav tsis muaj peev xwm los yws. Nws yuav ua si dhau. Tias yog vim li cas tsoomfwv yuav tsum xyuas kom meej tias nws tshwm sim thiab cov txheej txheem tau pib lawm,"Nsubuga hais.

Thaum hnub kawg los txog TV saib yuav tsum muaj Free To Air (FTA) Teem lub thawv saum toj kawg nkaus (STB) raug muag los ntawm cov neeg muag khoom ntiag tug ywj pheej lossis tus decoder los ntawm cov chaw muab kev pabcuam them nyiaj rau TV kom muaj kev txais tos. The availability of free-to-air decoders’ means that viewers can get better quality pictures and sound which has been the most selling point alongside quality programming for pay televisions without paying a monthly subscription fee.

Thaum Them TV them tus nqi them txhua hli, vim yog digital migration, viewers using free-to-air decoders will only incur the cost of the decoder and enjoy quality viewing without any payments. Qhov no txhais tau hais tias them nyiaj TV yuav tau ua hauj lwm hnyav ntxiv kom tau tib neeg mus rau lawv cov tes hauj lwm yog tias lawv tseem yuav ua haujlwm tau txiaj ntsig zoo thiab ib txwm ua.. Hauv kev xam phaj, Tina Wamala the public relations officer of Multichoice Uganda explained that as service providers they are not looking at FTA as direct competitors because their services are discretionary meaning a person must willingly pay for them if they want to access their programming “This decision is based on the attractiveness of the content we have purchased, ntim los yog tsim thiab ua kom muaj muag.

Peb tsis xav txog lawv (FTA) yuav muaj txiaj ntsig zoo rau peb txoj kev lag luam vim tias peb tab tom ua haujlwm rau ob lub lag luam sib txawv. Trans-African Thawv Thauj Khoom Limited, Syscorp International Limited, Brivid Uganda Limited, Icomsys Africa Limited, Widestar Digital (U) Limited, and eWorld Technologies Limited are the firms that were approved by Uganda Communications Commission (High) mus muag Free-to-Air Set Top Boxes (STBs) los yog Decoders rau Digital Terrestrial Broadcasting hauv Uganda. Hauv kev xam phaj, Steven Opeitum ntawm Syscorp International Limited tau hais tias Free-to-Air Set Top Box yog muag ntawm Ushs200,000 thaum Suresha Chourappa ntawm Icomsys Africa Limited tsis kam hais txog tus nqi ntawm STBs..

Thaum StarTimes muag lawv cov decoder pheej yig tshaj ntawm Ushs41, 500 plus a subscription of about seven months, Multichoice through their GoTv brand sells theirs at Ushs60,000 as their cheapest, prices that are aimed at being affordable to the ordinary people. Thaum tus nqi rau PayTvs zoo li ntxim nyiam thiab qis, nyob rau hauv ntev, vim yog lub hli subscription, they become a burden to the user, thiab nrog kev txhim kho cov duab thiab suab zoo ua tsaug rau kev tsiv teb tsaws chaw, Nws yuav yog ib qho kev zam rau cov neeg saib tsis txhob yuav PayTv decoders kom tsis txhob raug nqi. “We don’t envisage making changes to our pricing structure based on what our competitors are doing this would be commercial suicide, you must remember at the end of the day we are a business with the twin objectives of making a profit and providing a high-quality product which is only possible if we buy and package high-quality content and invest in the broadcast infrastructure needed, qhov no raug nqi nyiaj,"Wamala hais txog lawv tus nqi.

(qhov chaw los ntawm http://www.busiweek.com/index1.php?Ctp=2&pI=2802&pLv=3&srI=69&spI=221&cI=11) Yog xav paub ntxiv Uganda DVB-T2, thov mus saib hauv qab no link: https://ivcan.com/c/dvb-t2/