Uganda DVB-T2: Uganda pay-TVs jockey for the digital switch

Uganda DVB-T2 KAMPALA, Uganda - Kuerzem Chinesesch Pay Televisioun Firma,  StarTimes, agefouert wat wuel déi bëllegst Decoder an Abonnement Bouquet um Maart ass. Dubbed 'Lumbasa', StarTimes is aiming to latch onto the digital migration campaign culminating in the analog transmission switch-off date of June 30th, 2015. While the campaign has a sensitization element to have people prepare for the switch-off, d'Firma wëll och Fernseh Zuschauer op hirem Netz mat bëlleg Präisser vun Apparater a Servicer lackele. StarTimes introduced a new HD decoder of DVB-T2 technology called StarTimes Light at a cost of Ush8000 with an initial subscription of Ush41,500 from which you can choose your favorite bouquet for your monthly subscription. Si hunn och en neie Bouquet mam Numm Nova agefouert, deen hire Clienten erlaabt Ush200 pro Dag an Ush6000 pro Mount ze bezuelen. Et kënnt mat zéng lokal Channels a siwen aner auslännesch Channels.

On paper, anyone with a television set at home can afford this price. Zum Beispill mat Ärem neie StarTimes Light Decoder an Ärem Ush41,500 initialen Abonnement, wann Dir Nova als Äre Bouquet wielt kritt Dir siwe Méint Abonnement, 2.5 months for the Basic bouquet, 5 weeks for the Classic bouquet, an 25 days for a Unique bouquet. Hire Message ze beräicheren, si sinn an den ënneschten Segment vum Maart gaang an hunn d'Boda-Boda Reider erreecht andeems se mat Kampala Metropolitan Boda-Boda Association zesummeschaffen (KAMBA) digital Migratioun ze förderen. Si soen datt se an aner niddereg Leit a verschiddene Geschäfter goen an astellen fir se ze begeeschteren fir ze migréieren.

Migration from analog to digital terrestrial broadcasting was agreed to under the United Nations (AN) Regenschirm mat enger Frist vum Juni 2015. Den Aldrine Nsubuga, de Marketingdirekter vu StarTimes sot, datt d'Migratioun iwwer d'ganz Welt stattfënnt mat Länner déi scho mam Prozess duerchgoen. "All Land oder seng Leit, déi net op digital migréiert hunn no 2015 wäert kee Recours hunn ze beschwéieren. Et wäert d'Spill eriwwer sinn. Dofir muss d'Regierung dofir suergen, datt et geschitt an de Prozess ass schonn ugefaang,", sot den Nsubuga.

Wann den Termin Dag kënnt Fernseh Zuschauer mussen Free To Air hunn (FTA) Set Top Boxen (STB) vun onofhängege privaten Ubidder verkaaft ginn oder en Decoder vu Pay-Fernsehserviceprovider fir den Fernseh fir Empfang ze hunn. The availability of free-to-air decoders’ means that viewers can get better quality pictures and sound which has been the most selling point alongside quality programming for pay televisions without paying a monthly subscription fee.

Wärend Pay Fernseher bezuelen e monatlecht Abonnementskäschte, wéinst digitaler Migratioun, viewers using free-to-air decoders will only incur the cost of the decoder and enjoy quality viewing without any payments. Dëst bedeit datt Pay Fernseher extra haart musse schaffen fir d'Leit op hir Netzwierker ze kréien wa se weider profitabel an normal funktionnéiere wëllen. An engem Interview, Tina Wamala the public relations officer of Multichoice Uganda explained that as service providers they are not looking at FTA as direct competitors because their services are discretionary meaning a person must willingly pay for them if they want to access their programming “This decision is based on the attractiveness of the content we have purchased, verpackt oder produzéiert a fir de Verkaf zur Verfügung gestallt.

Mir stellen se net vir (FTA) wäert e wesentlechen Effekt op eist Geschäft hunn, well mir zwee komplett verschidde Mäert servéieren. Trans-African Container Transport Limited, Syscorp International Limited Kapitaléierung, Brivid Uganda Limited, Icomsys Africa Limited Kapitaléierung, Widestar Digital (U) Limited, and eWorld Technologies Limited are the firms that were approved by Uganda Communications Commission (UCC) fir de Free-to-Air Set Top Boxen ze verkafen (STBs) oder Decoder fir Digital Terrestrial Broadcasting an Uganda. An engem Interview, De Steven Opeitum vu Syscorp International Limited sot datt eng Free-to-Air Set Top Box bei Ushs 200,000 verkaaft gëtt, während Suresha Chourappa vun Icomsys Africa Limited zéckt fir de Präis vun de STBs ze nennen.

Wärend StarTimes hire bëllegsten Decoder bei Ushs41 verkeeft, 500 plus a subscription of about seven months, Multichoice through their GoTv brand sells theirs at Ushs60,000 as their cheapest, prices that are aimed at being affordable to the ordinary people. Wou d'Präisser fir PayTvs verlockend an niddereg ausgesinn, laangfristeg, wéinst dem monatlecht Abonnement, they become a burden to the user, a mat der Verbesserung vun der Qualitéit vu Biller an Toun dank der Migratioun, et wäert inévitabel sinn fir den Zuschauer net PayTv Decoder ze kafen fir Käschten ze vermeiden. “We don’t envisage making changes to our pricing structure based on what our competitors are doing this would be commercial suicide, you must remember at the end of the day we are a business with the twin objectives of making a profit and providing a high-quality product which is only possible if we buy and package high-quality content and invest in the broadcast infrastructure needed, dat kascht Geld," sot de Wamala iwwer hir Präisser.

(Quell vun http://www.busiweek.com/index1.php?Ctp=2&pI=2802&pLv=3&srI=69&spI=221&cI=11) Fir méi Uganda DVB-T2, besicht weg ënnert Link: https://ivcan.com/c/dvb-t2/